Here is gem that is not easy to find if you do not know where to look. It actually sits on Youtube (click here).
Dr. Christian A. Mohr and Dr. Martin Wilming discuss questions about IP (Intellectual Property) portfolio development and maintenance, a subject of interest to IP professionals and businesses.
Martin Wilming introduces the session, highlighting his involvement with the I3PM, a professional association related to IP management, since its inception, serving in various roles from president to treasurer. And Christian Mohr is the main speaker, with a diverse background transitioning from a biologist to a patent attorney, indicating a multidisciplinary approach to IP management.
Here is a short overview of the talk
- IP Strategy and Business Alignment:
- Mohr emphasizes the importance of aligning IP strategy with business objectives, not just technical inventions. He suggests starting with a comprehensive understanding of the business environment and customer needs before considering IP placement.
- Market Forces and Competitive Dynamics:
- The talk references Porter’s Five Forces as a framework to understand how IP can be used strategically in a market context, including defending against new entrants and substitutes.
- Patent Portfolio Analysis:
- A detailed explanation is given on how to analyze a patent portfolio in relation to market dynamics. Mohr illustrates this with a case study showing how market shares and patent filings interact and influence each other.
- Leadership in IP Management:
- There’s a call for leadership development among patent professionals, highlighting a gap where technical experts may lack leadership skills, which are crucial for strategic IP management.
- Innovation and Technical Mapping:
- The process of identifying technical enablers of customer benefits and mapping them against the IP landscape is discussed, indicating a holistic approach to IP strategy that considers technical, market, and competitive factors.
- Strategic Positioning for Market Dynamics:
- A scenario is presented where understanding customer preferences and mapping them to technical solutions helps create a targeted IP strategy that adapts to changing market conditions.
- IP management should not be an isolated technical effort but integrated with business strategy.
- Understanding the market and competitive landscape is critical for effective IP positioning.
- There is a need for patent professionals to develop leadership and strategic skills to manage IP effectively.
- A sophisticated IP strategy considers the dynamics between market share and patent portfolios.
The talk conveys that modern IP management requires a blend of technical knowledge, strategic thinking, and leadership. It also illustrates the use of analytical models to understand and act upon the complex dynamics between market trends and IP portfolios. The case study presented serves as a practical example of applying these principles in a real-world scenario, reinforcing the importance of a nuanced approach to IP strategy that is responsive to market conditions and aligned with business goals.
You are now ready for the talk:
Martin “Innovation Strategy” Schweiger