Clubhouse is THE medium for Legal Marketing, and here come some tips and insights that I have collected over time.
Search for “Social Audio” in order to retrieve all the other relevant Clubhouse articles on my website. I do generally not support recorded content, such as podcasts and Zoom meetings for law firm marketing, but a social audio media meeting is an entirely different class of events. It is easy to organize, it does not require preparation, and genuine, authentic contributors can be easily spotted, while fake personalities get debunked in no time.
In short words: Social Audio is “magic”. I am willing to spend one hour per week of my own time for that purpose.
Here come my tips for Clubhouse:
Create a Link To Your Scheduled Clubhouse Event
You need the URL of your future clubhouse event in order to share it with others. Only that way can you make sure that at least some people will attend your event, and that you are not alone.
This is how I do that:
Create the Clubhouse event by a) clicking on the calendar symbol in the Clubhouse app and b) clicking there on the calendar symbol with the “+” sign in the calendar. A “new event” page will open. Fill it out and save the Clubhouse event.
In order to retrieve the link to your Clubhouse event, proceed to the event by a) clicking on the calendar symbol in the Clubhouse app and b) clicking on the calendar symbol with the “+” sign in the calendar. Then click on the “Upcoming for you” selector button on the top of that page and select “My Events”. Your event will show up. Click on it. A window will open that gives you the following choice: “Share”, “Tweet”, “Copy Link”, and “Add to Cal”. This is what I do: I send the Clubhouse event link to my other smartphone that I have paired with my computer (click here). From there I can do anything with that Clubhouse event link.
Not Everyone Can Open A Public Clubhouse Event Link, Even If They Are Clubhouse Members
That is because the Clubhouse system is so new that it comes with bugs all over the place.
Here is one major bug.
Sometimes I get a public Clubhouse event link that looks like that “https://ios.clubhouse.com/room/MEpJjJGv”.
Before you share that link, remove the “ios.” from the link so that the same link looks like that: “https://clubhouse.com/room/MEpJjJGv”
That way also Android users can open your event just by clicking on it.
So test your Clubhouse event link with other Android users before your event.
Multiply the Clubhouse event on LinkedIn
I highly recommend creating a LinkedIn event and using the Clubhouse event link as a so-called “Broadcast link”. The LinkedIn event comes with a group chat and it is very easy to share the event with other LinkedIn members.
Here is a short manual on how to create and manage a LinkedIn event: https://www.linkedin.com/help/linkedin/answer/98192/create-or-manage-a-linkedin-event?lang=en
You can add two photos to the LinkedIn event. Here is how my LinkedIn event for my next “The 4×4 Innovation Meet” (click here) looks like:
The most important button on the LinkedIn event page is the “Manage Event” button on the top right side. I have highlighted it in the picture above. You need that “Manage Event” button if you want to change any detail of your LinkedIn event after having created it.
Use Your Brand in the Room Title, Plus A Catchy Tagline
Housekeeping After the Event
Post your event information together with its recording after the Clubhouse event.
Add the sources and information that was put into the chatgroup of your LinkedIn chat.
Here is an example of one of my own events:
Use Slideshare for Sharing Information That Lasts
Although Clubhouse is not intended for sharing written contents, it can make sense to put some slides up with information that you want to share.
That can help your audience to better find you. You can give away a white paper or any other bonus that you have in mind in order to stay in contact with them.
I have written an article that explains how SlideShar works, click here: https://ip-lawyer-tools.com/slideshare-treasure-chest-and-marketing-tool-for-ip-lawyers-in-one-place/
Add Another Moderator, Always
Add at least one other moderator to your room. Here is why: if you lose your data connection and if you are the only moderator, the room will end and you will not be able to recreate it. But if you have another moderator in the room and if your connection is lost, the room will be able to continue without you and you can join again
To add another moderator, tap on the profile of someone who is on the stage and choose “Make a Moderator”. Immediately, that person will be upgraded and a little green symbol will appear next to their name.
International Timer Tool
How To Start Your Scheduled Clubhouse Event