Develop Your Staff’s Personal Growth with LinkedIn Learning
You are certainly aware that I am recommending LinkedIn to IP lawyers and Patent Attorneys.
I have recently discovered one more feature that comes with many more reasons to use it: LinkedIn Learning, here https://www.linkedin.com/learning/me
You can use LinkedIn Learning if you are a LinkedIn member. Even the FREE basic LinkedIn membership does work for the start. This article will show you how you can take locked LinkedIn Learning courses for FREE, if you know a LinkedIn member with a Premium Membership.
LinkedIn Learning is Lynda.com
I have underestimated LinkedIn Learning for a long time until I tried it out myself. Now I find it amazing.
Wikipedia says that LinkedIn Learning is a massive open online course website offering video courses taught by industry experts in software, creative, and business skills. It was founded in 1995 by Lynda Weinman as lynda.com before being acquired by LinkedIn in 2015. So this is not just a curated collection of some videos on the Internet, LinkedIn Learning once was a successful start-up company from the baby years of the Internet. They know what they do, and you will see the difference between teaching videos on the Internet and LinkedIn Learning once you try it out yourself.
Please don´t ask me why LinkedIn has changed the brand name from “lynda.com” to “LinkedIn Learning”. Fact is that there are now both the “lynda.com” and the “LinkedIn Learning” websites, in parallel, and you can use your LinkedIn account to log in at www.lynda.com. It seems to me that the courses offered at www.lynda.com are identical to the courses offered at LinkedIn Learning, although the library on “LinkedIn Learning” is organized more according to the needs of a business user.
How to use LinkedIn Learning
Click the library button as shown above and the following menu will open on your screen. These are the categories that are available in the “Business” sector:
There are more categories in the “Creative” and in the “Technology” sector.
Search and Save Courses
I find that the best way to find courses is to use the search field, by entering a topic that you would like to explore more.
Enter “Microsoft Word Tips and” and the following drop-down menu will appear.
Select one of the suggestions above and you will see the following screen with a courses overview:
As you see on the left side of the screenshot above, you can reduce the number of hits by selecting the time to complete the course and the teaching level.
You can save courses by clicking on the symbol on the right side of the above screenshot. I have circled it in red color.
Saving your selected course is important when you want to find it again easily, for example when you want to access it from the LinkedIn Learning app on your smartphone.
The LinkedIn Learning app on your smartphone
Install the LinkedIn Learning app on your smartphone because then you can download the courses and listen to them while you are driving or riding a train. Please note that saving courses as “audio only” saves memory on your smartphone.
Unlock and Share courses with Standard LinkedIn members
Now that is a powerful feature. If you are a Premium Member on LinkedIn, you can unlock and share courses in LinkedIn Learning with Standard LinkedIn members.
You can share a course as a LinkedIn post, like this one
Please note that you must be logged into LinkedIn in order to be able to view the course.
Click the “View Course” link underneath the video for getting free access to the entire course if you are a Standard LinkedIn member! If you just click on the video itself, the largest part of the course will be locked for Standard LinkedIn members.
And you can embed the course into your personal webpage, like this one
Display Completed Courses on Your LinkedIn Profile
Now, this is the big advantage of LinkedIn Learning. It will give you accredited degrees. You will receive a good education — a great education — and you can get it without spending anything except an internet connection and a laserjet printer. And LinkedIn will even give you a formal certificate that you can print out and add to your other educational certificates. In addition to that, you can display completed courses on your own LinkedIn profile so that everyone can see your personal growth and your achievements.
This feature can be used for improving your employees´ professional capabilities. You can encourage them to invest two hours per week into their personal growth, by taking LinkedIn Learning courses, and you can monitor that by checking their LinkedIn profile, for rewarding them with a paycheck bonus.
The Future of Online Learning
The LinkedIn Learning feature gives a good introduction into what I expect to come. Internet will boost education.
As Dr. Gary North says in “College for $15,000 or less: how to earn an accredited Bachelor´s degree for pennies on the Dollar”:
University is not about getting a good education. University is about getting an accredited degree.
And it is true. From my own experience, the good professors only teach graduate classes. The undergraduate classes were taught by his assistants. I read under great minds, such as Erich Truckenbrodt, Joachim Milberg, Friedrich Pfeiffer, Franz Mayinger, Franz Holzweissig, Udo Di Fabio, and Roman Herzog, but this was only during graduate studies.
You do not need to go to a prestigious university in order to get a good education. The best education is self-education. You can use the World Wide Web to get access to books and educational materials of all kinds. Google Books offers hundreds of thousands of them. Project Gutenberg offers thousands. The Massachusetts Institute of Technology and Harvard University are jointly putting their curriculum online free of charge. So are 35 other major universities. They are part of a system called Coursera (www.Coursera.org). For the textbooks, you can buy older editions cheaply on Amazon.
Call to Action
Get yourself a free Standard LinkedIn account.
Then check out one of the courses that I have unlocked for you, for example this one.
Spread the Word!
Martin “Great Education for All” Schweiger