Innovation Strategy – Public Talk at the Nanyang Technological University (NTU) Singapore on 09 October 2019

Innovation Strategy – Public Talk at the Nanyang Technological University (NTU) Singapore on 09 October 2019

I am currently writing a book about Innovation Strategy, and in order to sort out my thoughts, I am giving public talks about this subject matter.

Here is a public talk that I have given at the Nanyang Technological University (NTU) Singapore, Wee Kim Wee School of  Communication and Information, on 09 October 2019.

The slides of my talk can be downloaded here NTU Talk 091019

And here are the same slides on SlideShare:

And here is the video recording of my talk:

Timeline

00:57     Lawyer vs. Patent Attorney. The differences.

03:33     Why NDAs often don’t work when expected to do so

07:28     How to succeed with a new product

08:36     Conventional Innovation Cycle/my personal background

11:12     A conventional product innovation cycle

15:50     The recommended product innovation cycle

23:05     Comparison: conventional product innovation cycle vs. recommended product innovation cycle

24:28     Warnings from a Patent Attorney

28:36     Different Mindsets of Inventors

30:40     The entrepreneurial view of a company

37:52     3 aspects in every growing business that make customers happy

39:27     How to identify a technician personality

40:22     Reality in every stagnating business

42:00     The deeper reason why people act in a weird way

46:51     Why an entrepreneur needs low empathy

54:08     How to become a successful entrepreneur

54:33     Q&A: weak and strong points of NDAs

55:57     Q&A: dependent patents

58:14     Q&A: Patent valuation





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