My friend and powerlifting training partner Dale Mulert is a logistics expert. He has been working in this area for his entire life and he focused on e-commerce since the Internet is up.

Dale worked for the Singpost company for a couple of years, and here are his experiences. Presented as a one-hour public talk, on 11 January 2020.

Dale`s talk is a must-see if you plan to do e-commerce in SE-Asia.

Here are the slides of his talk, as a pdf file: Dale Mulert eBusiness 01 2020

And here are the same slides on SlideShare

And here is the talk, please check out the timeline below.

Timeline

00:13 Introduction
01:29 Southeast Asia Market Size and Opportunity
03:14 Challenges for the SEA Market
04:41 Questions #1: Unbanked Customers COD – Cash on Delivery
06:12 Questions #2: COD and Returns – Managing the cost around it
07:08 Questions #3: North Asia and COD needs
09:21 Question #4: Is COD worth it with all the issues
11:15 Question #5: Other types of payment methods and challenges
19:42 Managing the Complexities
23:58 Question #6: B2B VS B2C and the difference and challenges between them
26:16 Question #7: Should you use a drop shipper or outsource the 3PL
28:00 Question #8: Should you use a drop shipper or outsource the 3PL
30:00 Question #9: Trade Barrier questions on cross border
34:42 Question #10: Time on Marketplaces
35:24 Question #11: Redmart and changes once Lazada bought them.
35:54 Question #12: North America grocery choices
37:13 Question #13: Integration Cost and Complexity
37:47 Question #14: How are different sellers treated on Marketplaces
38:15 Question #15: How do marketplaces work
43:54 Question #16: How do you manage installments
45:04 Question #17: Discuss how to market a handbag light
49:28 Question #18: Marketplace focused on different kinds of products
50:24 Question #19: Share some of the stories about my experience in SEA.
53:27 Question #20: Return Management and Payment Process
55:59 Question #21: China vs SEA
57:08 Question #23: What is China doing differently why are their operations better
1:02:54 Question #23: Any patterns that are the same between SEA and North America
1:05:38 Question #24: Is deliver time such a big factor