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How to use prior art searches for marketing purposes?

I have heard that I can use prior art searches for marketing purposes. How to do that?


Marketing is always about addressing the pain of your customers.

If you are new to a technical area, patent information can help to identify potential areas of pain.

This is how it is done:

Do a prior art search on the technical area that you are interested in. Take my prior art searches courses on this website, for example this one https://ip-lawyer-tools.com/course/prior-art-searches-basics/

You will end up with a ton of prior art documents.

The next step is to analyze these prior art documents for technical problems and their suggested solutions.

While you are analyzing the prior art documents, create a table with the problems and the solution presented. Provide 4 columns: publication number, problem(s), proposed solution, remarks

The following rules apply for making the table:

rule #1: never re-type anything manually. That would take a lot of time and it will introduce typos.

rule #2: never introduce your own wording, except in the "remarks" column

rule #3: state the location in the publication from where you have copy/pasted these wordings

All this will make the life of those people much easier that have to work with the information that you have provided

rule #4: the abstract almost never contains the solution that the patent provides. The abstract is often only a shortened form of one of the patent claims

rule #5: for unveiling the true problems and solutions from a patent document, technical knowledge is required. Patent documents usually never explicitly highlight the true problems and the solutions that are provided.

You can get full texts of patent documents from www.espacenet.com or from Google Patents.

Example:

Page 1 of WO2006131424A1:
"Problems mentioned on page 1 of WO2006131424A1:

“the specimen is subject to contamination risks both during the withdrawal step and the step of opening the test tube for implementing the analysis and, notwithstanding the amount of care used, it is not improbable that there is inadvertently a contact between the swab and, for example, the non-sterile environment or the hands of the nurse who carries out the withdrawal or of the operator who undertakes the analysis.”

Solutions mentioned on page 1 of WO2006131424A1:

“In EP0366826 for example a device is described in which the rod of the swab is breakable such that, after withdrawal for example from the oral cavity, the rod is broken so that the swab can be inserted into the test tube which is then resealed with a cap equipped with a means to grasp the end of the broken rod. Therefore when carrying out the analysis the test tube has merely to be opened, knowing that the cap carries with it the specimen with no possibility of contact between this latter and the operator, who has only to handle the cap without risk of touching the swab.”

You would typically use this material for doing market studies at an early age of an innovation. You can ask potential buyers of your product to prioritize the problems that you have found in the prior art. That will help you to focus your R&D efforts on the most important problems first.

You can also use the result of such a survey for wording a Unique Sales Proposition of your product.

Read some marketing books for getting more ideas.