The greatest danger in business is not failure, but being successful without knowing why you are successful.

Learn the rules of good copywriting. Print them out. And hang them on the wall in front of you, at your desk.

You can download the A4 cheat sheet that is shown in my talk here: Rules-ReasonWhy

Read this book: Claude Hopkins – Scientific Advertising (click here).

Read this book: Robert Cialdini – Pre-Suasion: A Revolutionary Way to Influence and Persuade (click here).

And the screencast video is here:

And the slides to my talk are here: Reason-Why Adverstising 7 Copywriting Examples to Copy 270622 or on SlideShare, here https://www.slideshare.net/MartinSchweiger/reasonwhy-adverstising-7-copywriting-examples-to-copy