The following article started with a Q&A Forum post, here https://ip-lawyer-tools.com/qa-forums/topic/bigmac-trademark-infos/
The “BigMac” trademark is here https://euipo.europa.eu/eSearch/#details/trademarks/000062638
Its list of goods and services is here:
29 Foods prepared from meat, pork, fish and poultry products, meat sandwiches, fish sandwiches, pork sandwiches, chicken sandwiches, preserved and cooked fruits and vegetables, eggs, cheese, milk, milk preparations, pickles, desserts.
30 Edible sandwiches, meat sandwiches, pork sandwiches, fish sandwiches, chicken sandwiches, biscuits, bread, cakes, cookies, cho- colate, coffee, coffee substitutes, tea, mustard, oatmeal, pastries, sauces, seasonings, sugar.
42 Services rendered or associated with operating and franchising restaurants and other establishments or facilities engaged in providing food and drink prepared for consumption and for drive- through facilities; preparation of carry-out foods; the designing of such restaurants, establishments and facilities for others; construction planning and construction consulting for restaurants for others.
The submitted evidence is here:
Here are the letters sent back and forth between the trademark proprietor and the applicant of the cancellation request
And the revocation decision is here:
And here comes a 35 minutes long comprehensive discussion of the case, exclusively for members of my blog: