SlideShare – Treasure Chest and Marketing Tool for IP Lawyers in One Place
We all know that we should re-use our marketing content at least 8 times, better 15 times.
That is going to be boring for your followers if you are using only two or three marketing channels.
I have discovered a very easy additional marketing channel: SlideShare.
SlideShare Is a Marketing Channel
SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.
Here are my SlideShare uploads https://www.slideshare.net/MartinSchweiger/
I like this tool because moments before giving a talk at a conference, I publish it on SlideShare and I share that link on my social networks so that the attendees of these conferences can access the information that I am explaining on-screen, facilitating it in real-time. I thereby save time in handling the information that I want to share with the group of people who attend my conferences.
SlideShare is not only a very useful tool to post presentations on the web, but it also allows to interact with the readers, as their comments come to my email account.
The SlideShare interface is very simple and it makes it easy to upload your business’s webinar presentations, infographics, whitepapers, PDF documents, videos, etc. You are able to tag videos (like on youtube) so they are easily searched and can potentially grow your business book.
If you set your uploads to “Public” they will be indexed by search engines and then they are viewable by anyone on the web.
SlideShare Is a Treasure Chest
It also works the other way round. SlideShare is a treasure chest for information. It is an excellent content search engine, and here you can get presentations from students and professionals, which gives you a wide spectrum of opinions on a particular topic.
Example: whenever I need some new input on improving my own efficiency I browse through the “Self-Improvement” sub-section of the “Explore” section in SlideShare, here https://www.slideshare.net/explore
This is how I have found this presentation on “50 Productivity Tips to Boost Your Brainpower”:
As you can see above, SlideShare content can be embedded into your own webpage. Just click the “Share” button of the SlideShare presentation and copy/paste the embed code from there.
And What if Someone Steals My Work
If that is your problem then you need a change in the mindset: today, curation is the clue, and not the content itself.
Don´t be afraid to put your content on SlideShare. It is probably already there.
The good thing is that – different from how SlideShare was in the past – one cannot download the presentations as a PowerPoint file anymore. Today, it only downloads as a PDF, so you cannot just copy/paste and change the slides to fit your needs anymore. Are you happy now?
Call to action
Locate a presentation that you have recently given.
Make sure that your contact data is on the last slide of the presentation.
And then upload the presentation to www.slideshare.com
Martin “Treasure Hunt” Schweiger