Take this Online Course about Differentiating Yourself and your Firm
Our professional area of IP is currently undergoing commoditization on a large scale. Watch my talk here at minute 00:30 in order to find out more about that trend.
There are only two ways out: a) compete over the price OR b) differentiate yourself.
I would suggest that we go for the latter.
LinkedIn has Online Training Courses – and I have found this very useful course. Click here to view the free course (you must be logged into LinkedIn to view it).
Take it, it is free if you use this link here!
Setting yourself apart from Craft Your Sales Pitch with Competitive Differentiation by Lisa Earle McLeod and Elizabeth McLeod