You surely know my book “The 4×4 Innovation Strategy”. You can download the Shotgun Edition for free (click here).

There is also a Rifle Edition E-Book available which is a comprehensive business book meant for professionals who work with inventors, be they accountants, lawyers, investors, bureaucrats, or even the general public. Like a rifle, this edition is more powerful than a shotgun and can go a further distance in explaining these complex concepts. You also get a one-month trial ordinary membership access to my personal website here, with training courses for intellectual property, innovation strategy and business-related topics.

There are even more versions, such as the Rifle Edition Paperback, for those people who prefer a printed paper book over an e-book. And there is a hard-cover version for book lovers which comes with a hand-written dedication if that is wanted.

Honestly, the hard cover looks amazing, there is ample space provided around the printed text and the pages lay flat so it is easy to write your comments in. It’s a tad more expensive, but I recommend you choose it. (I actually make a much lower commission on it, but I like it better.)

Here Comes “The 4×4 Innovation Strategy” Audio Book Edition

Mr. Jeevan Retnam is a renowned voice in the audible book market. He is working in the area of patent searches and he liked my book so much that he has converted it into a series of .mp3 files.

Jeevan has produced 21 chapters as .mp3 files, in high-quality audio, 2 hours and 18 minutes long.

You can listen to these 21 files and download them at this link: click here. You can listen to selected chapters for free, and the entire audio book is even entirely free for members of my blog.

Jeevan plans to market this ebook on Audible.com, so watch out for this one.

And this is what my book is all about

My book starts where other books about innovation end.

I have seen more than one hundred bankruptcies from the inside and more than six hundred failed product ideas over 27 years.

In my book “The 4×4 Innovation Strategy”, I will take you by the hand and walk you down to the morgue. By way of example, I will dissect dead innovation and derive a simple yet efficient structure that helps you better understand what made these casualties happen.

Starting from there, it becomes clear that – as is often in life – an organized defense line is more important than a bold center forward.

Entrepreneurs receive a big picture model to easily communicate what they are planning to do, aligning their technicians and managers to perform better in new product development. Investors get a more transparent picture of what they are investing in, what they can possibly expect in the near future, and when is a good time to exit their investment.

My book also helps people who advise start-up companies in business matters, such as general lawyers, accountants, and marketing experts. It is my calling to produce materials that guide these support professionals through the minefields that come with innovation. My book will also help you to better cooperate with patent attorneys, who are the trained hands-on specialists in intellectual property law.

My book is for

• Inventors who want to commercialize their innovative ideas, and who believe that a successful business is not just about the products themselves
• Innovation Managers who want to help their R&D teams to stay on track and to meet their KPIs
• Legal professionals who want to help their own clients when asked for advice outside their own domains of expertise
• Investors who want to understand better how to discern between a juicy opportunity and just another money sinkhole
• Young and bright people who want to understand how intellectual property, innovation strategy and entrepreneurship fit together

Yes, there is online content for my book

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