The 4×4 Innovation Strategy presented in the Priggya Arora show

The 4×4 Innovation Strategy presented in the Priggya Arora show

Priggya Arora has put a very nice wrap-up of my 4×4 Innovation Strategy on Youtube.

You can watch the video  here if you have difficulties in accessing Youtube online:×4-Innovation-Strategy-with-Martin-Schweiger-The-Priggya-Arora-Show-61.mp4

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Today we talk to Martin Schweiger, a patent attorney based in Singapore who specializes in patenting computer-related inventions.

Martin’s many years of experience in the innovation sector has culminated in his theory – the 4×4 Innovation Strategy. Join us as he explains the concept, and how it can help turn your ideas into reality.

In Episode 61 as we discuss:

👉 How he came up with the 4×4 Innovation Strategy after he started considering why startups fail

👉 How knowing what the market wants and having IP protection early on in the invention process is crucial

👉 How the 4×4 Innovation Strategy lays down a roadmap for your innovation journey

👉 The importance of the freedom to operate search

👉 Why it’s essential to keep track of the overall readiness of the technology at every stage

👉 How successful products tend to follow some specific strategic goals

👉 How can you predict if your startup venture is going to succeed or not?

👉 The three types of people every startup needs to have in order to succeed.

Want to take a closer look into the 4×4 Innovation Strategy? You can download the book for free here:×4-i…

Watch every week for a new interview with someone connected to the legal field, each of them bringing in their share of insights and experience. If you liked this video, please like, share and subscribe. Share with us your key takeaways from today’s episode, and let us know what you’d like us to cover in the future. —————————————————————————

Hi There 🙋‍♀️ I am Priggya Arora, Daughter of Inspiring Parents, Alumna of IIT Kharagpur, Engineer turned Lawyer and Entrepreneur, and now Founder of PA Legal – an Intellectual Property Law Firm in India. I believe in cooperative growth where it’s to everyone’s benefit to have everyone achieve their best self. My interests have been pretty wide and varied, and they always influence how I lead my life.

Entrepreneurship is the most important of these, and it’s also a way to put into practice all the other skills and interests I have learned over time. At my firm, PA Legal, I focus on forming lasting connections with my clients. My strength lies in innovating and customizing legal strategies to suit the client’s needs, regardless of what kind of legal protection they need or which part of the world they come from. —————————————————————————-

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