The 4×4 Innovation Strategy – Test Purchase

How to Turbocharge your Inventions (And Make a Successful Product)


Remark: my book “The 4×4 Innovation Strategy” will be published during the week of 13 – 17 July 2020).  Please come back again here for further information.

This book starts where other books about innovation end.

I have seen more than one hundred bankruptcies from the inside and more than six hundred failed product ideas over 27 years.

In my book “The 4×4 Innovation Strategy”, I will take you by the hand and walk you down to the morgue. By way of example, I will dissect dead innovation and derive a simple yet efficient structure that helps you better understand what made these casualties happen.

Starting from there, it becomes clear that – as is often in life – an organized defense line is more important than a bold center forward.

Entrepreneurs receive a big picture model to easily communicate what they are planning to do, aligning their technicians and managers to perform better in new product development. Investors get a more transparent picture of what they are investing in, what they can possibly expect in the near future, and when is a good time to exit their investment.

My book also helps people who advise start-up companies in business matters, such as general lawyers, accountants, and marketing experts. It is my calling to produce materials that guide these support professionals through the minefields that come with innovation. My book will also help you to better cooperate with patent attorneys, who are the trained hands-on specialists in intellectual property law.

My book is for

Inventors who want to commercialize their innovative ideas, and who believe that a successful business is not just about the products themselves
Innovation Managers who want to help their R&D teams to stay on track and to meet their KPIs
Legal professionals who want to help their own clients when asked for advice outside their own domains of expertise
Investors who want to understand better how to discern between a juicy opportunity and just another money sinkhole
Young and bright people who want to understand how intellectual property, innovation strategy and entrepreneurship fit together

My book “The 4×4 Innovation Strategy” can be found in three versions

The Shotgun Edition, a summary condensing the most important points for time-strapped readers. It comes in the form of a Kindle ebook for easy reading on a handheld device. Like a shotgun, this edition intends to shoot in the general right direction with hopes of hitting the target. People who are short of time would read that Kindle ebook first.

The Rifle Edition, a comprehensive business book meant for professionals who work with inventors, be they accountants, lawyers, investors, bureaucrats, or even the general public. It comes in the form of a PDF. Like a rifle, this edition is more powerful than a shotgun, and can go a further distance in explaining these complex concepts. You also get a one-month trial ordinary membership access to my personal website here, with training courses for intellectual property, innovation strategy and business-related topics.

The Scope Edition, a value-added premium hardcover version intended for innovators and their managers. It comes with a one-month trial premium membership access to a special section of my website that is hidden from the public. There you can get personalized information when you need it. Like a scope rifle, it is a powerful, highly-focused tool to further advance and promote your innovation in depth.

The following members-only forums mirror the chapters of my “The 4×4 Innovation Strategy” book:

Part A: Innovation
– Chapter 1: Success and Failure

Part B: Hierarchy
– Chapter 2: Innovation Strategy

Part C: The Rules
– Chapter 3: Research & Development (R&D)
– Chapter 4: Freedom-to-Operate (FTO)
– Chapter 5: Intellectual Property (IP) Protection
– Chapter 6: Market Validation

Part D: The Consequences
– Chapter 7: Two Inventors, Two Outcomes

Part E: Conclusion