The 4×4 Innovation Strategy

How to Turbocharge your Inventions (And Make a Successful Product)

My book “The 4×4 Innovation Strategy” can be found in three versions

1. The Shotgun Edition is a summary condensing the most important points for time-strapped readers. Like a shotgun, this edition intends to shoot in the general right direction with hopes of hitting the target. People who are short of time would read that abridged Shotgun Edition first.

The abridged Shotgun Edition of my book is available on Amazon (click here), both in Kindle format and in Paperback format. If you cannot buy it there then it is probably because it is not offered in your country`s local Amazon shop. What helps in this case is to use a VPN (click here for finding out how) to access Amazon from within the USA, or to move your Amazon account to the US (click here for finding out how).

You can also obtain the abridged version in pdf format for free by clicking on the orange button below. You even do not need to enter credit card details for that.



2. The Rifle Edition pdf E-Book is a comprehensive business book meant for professionals who work with inventors, be they accountants, lawyers, investors, bureaucrats, or even the general public. Like a rifle, this edition is more powerful than a shotgun, and can go a further distance in explaining these complex concepts. You also get a one-month trial ordinary membership access to my personal website here, with training courses for intellectual property, innovation strategy and business-related topics.

The comprehensive Rifle Edition pdf E-Book of the “The 4×4 Innovation Strategy” is available in pdf format by clicking on the green button below.  The Rifle Edition is much longer than the Kindle version, and it comes with an Index and with a one-month membership to my website that gives you free courses and access to my B/F prior art search widget. You also get access to the members-only forums on my website and you can post comments and questions about my book.

The Rifle Edition pdf E-Book of “The 4×4 Innovation Strategy” also includes lifetime free upgrades to new versions of my e-book.

Click on the green button below and then you can download the comprehensive Rifle Edition of the “The 4×4 Innovation Strategy”.

Please note that you can download my book for FREE if you are a member of my blog. Click on the orange button below and become a member if you are not yet one!


2a. The Rifle Edition .epub E-Book of the “The 4×4 Innovation Strategy” is for those people who want to read the long and comprehensive version my book on an e-reader device, such as a Kindle.

You can buy this version at (click here).

My Rifle Edition .epub E-Book is the same as the pdf version, but it comes without the index because this does not make sense in an .epub e-book.

The Rifle Edition .epub E-Book of “The 4×4 Innovation Strategy” also does NOT include lifetime free upgrades to new versions of my e-book because I have no means to contact you when you buy that book on You stay completely anonymous if you chose this option.


3. The Rifle Edition Paperback 

For those people who prefer a printed paper book over an e-book, I have got a paperback version at Amazon (click here). There is also hard-cover version for book lovers that I send out as per email request, together with a hand-written dedication if that is wanted.

Honestly, the hard-cover looks amazing, there is ample space provided around the printed text and the pages lay flat so it is easy to write your comments in. It’s a tad more expensive, but I recommend you choose it. (I actually make a much lower commission on it, but I like it better.)

Which one will you get?

Amazon paperback (US$ 29.90, click here).
Hardback version (US$ 49.90, please send me an email order to martin.schweiger(at)

Either way, you can’t go wrong with having this book in printed format.


4. The Audio Book Edition

Mr. Jeevan Retnam is a renowned voice in the audible book market. He is working in the area of patent searches and he liked my book so much that he has converted it into a series of .mp3 files. You can listen to this ebook on, and it is included for free in your Amazon PremiumPlus membership.

Audible has several websites, depending on the country that you are located in:

US-site Audible (English language, click here)
UK-site Audible (English language, click here)
FR-site Audible (English language, click here)
DE-site Audible (English language, click here)

Alternatively, you can listen to these 21 files in a course format, and also download them if you are a member of this site, click here.


5. And this is what my book is all about

My book starts where other books about innovation end.

I have seen more than one hundred bankruptcies from the inside and more than six hundred failed product ideas over 27 years.

In my book “The 4×4 Innovation Strategy”, I will take you by the hand and walk you down to the morgue. By way of example, I will dissect dead innovation and derive a simple yet efficient structure that helps you better understand what made these casualties happen.

Starting from there, it becomes clear that – as is often in life – an organized defense line is more important than a bold center forward.

Entrepreneurs receive a big picture model to easily communicate what they are planning to do, aligning their technicians and managers to perform better in new product development. Investors get a more transparent picture of what they are investing in, what they can possibly expect in the near future, and when is a good time to exit their investment.

My book also helps people who advise start-up companies in business matters, such as general lawyers, accountants, and marketing experts. It is my calling to produce materials that guide these support professionals through the minefields that come with innovation. My book will also help you to better cooperate with patent attorneys, who are the trained hands-on specialists in intellectual property law.

6. My book is for

  • Inventors who want to commercialize their innovative ideas, and who believe that a successful business is not just about the products themselves
  • Innovation Managers who want to help their R&D teams to stay on track and to meet their KPIs
  • Legal professionals who want to help their own clients when asked for advice outside their own domains of expertise
  • Investors who want to understand better how to discern between a juicy opportunity and just another money sinkhole
  • Young and bright people who want to understand how intellectual property, innovation strategy and entrepreneurship fit together


7. Yes, there is online content for my book

Please click the following button to access the members-only discussion forum: