Bob Bly – Analysis Paralysis: People Who Cannot Pull the Trigger
Guest post by Bob Bly
One of the most unappreciated and valuable business skills you can possess is the ability to make quick decisions — and the smaller the decision, the quicker you should make it.
The longer you agonize over decisions, the more likely it becomes that you will never make them at all — and so you won’t move forward and progress toward your goal.
As the saying goes: money loves speed. Successful people are able to make quick decisions and take action swiftly.
Those who agonize over every little move rarely get much done, make much money, or accomplish more than a tiny fraction of their goals and dreams.
I see this often in my online info marketing business….
Recently, GP sent me a long, dense e-mail ask me all sort of questions about one of my e-books — a book that sells for the princely sum of $29.
When I answered GP’s questions, he said he would think it over and let me know … as if I’d be sitting there holding my breath.
GP could not pull the trigger on a $29 investment that could show him how to be much more successful in the business he wanted to get into, in this case online marketing.
This is particularly pitiful for two reasons. First, GP probably spent more than $29 on dinner when he ate out with his friends at TGIs that Friday night.
Second, he would risk nothing to examine the book, because it is sold with a 3-month money-back guarantee: If he didn’t find it valuable, and he let me know within 90 days, he would get a full refund. And … get this … he could still keep the book free!
And yet, despite that, he couldn’t pull the trigger.
If GP agonizes over the decision to look at an e-book risk-free for 90 days, how is he going to make really important and bigger decisions?
Too many people I hear from are held back by “analysis paralysis.”
It’s like me vs. my wife.
If I need a pair of brown shoes, I go online and the first pair I see that I like and are my size, I buy.
She, on the other hand, goes to the biggest shoe store in the area. If she likes the first pair she sees, she will then look at every other pair in the store to make sure there is not something she likes better.
Busy and successful people don’t spend hours making minor decisions, because they have other things to do and the decisions are just not that difficult or important.
They just aren’t.
P.S. If you can’t decide whether to follow my advice here, well … enough said.
Copywriter / Consultant
31 Cheyenne Dr.
Montville, NJ 07045